Parameswaran, M.G <br/><br/>
FCB-Ulka brand building advertising : concepts and cases 

 - New Delhi  Tata McGraw Hill  2001 
 - x, 212p.+cdrom 
<br/><br/> cd-rom 
<br/><br/><label>ISBN: </label>0-07-46388-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising