Temporal, Paul; Trott, Martin <br/><br/>
Romancing the customer: maximizing brand value through powerful relationship management 

 - Singapore  John Wiley & Sons (Asia) Pte Ltd.,  2001 
 - xii, 211p. 
<br/><br/><label>ISBN: </label>0-471-84615-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management