TY  - BOOK
AU  - Temporal, Paul; Trott, Martin
TI  - Romancing the customer: maximizing brand value through powerful relationship management
SN  - 0-471-84615-5
PY  - 2001///
CY  - Singapore
PB  - John Wiley & Sons (Asia) Pte Ltd.
KW  - Brand management
ER  -