Sargeant, Adrian; West, Douglas C <br/><br/>
Direct and interactive marketing 

 - New Delhi  Oxford Unversity Press  2001 
 - xxiv, 460p. 
<br/><br/><label>ISBN: </label>0-19-878253-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic Marketing