Day, George S <br/><br/>
Market driven strategy: process forcreating value with a new introduction 

 - New York  Free Press  1999 
 - xix, 405p. 
<br/><br/> bargain sale : original cost  
<br/><br/><label>ISBN: </label>0-684-86536-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing