TY  - BOOK
AU  - Zangwill, Willard I
TI  - Lightning strategies for innovation: how the world's best firms create new products
SN  - 0-02-935675-X
PY  - 1993///
CY  - Massachusetts
PB  - Lexington Books
KW  - Product Management
N2  - gifted by mr.smk
ER  -