Neelamegham, S <br/><br/>
Marketing in India: cases and readings 

 - 3rd.rev. 
 - New Delhi  Vikas Publishing House Pvt Ltd  2000 
 - xix, 506p. 
<br/><br/><label>ISBN: </label>81-259-0946-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing