Kumar, Ramesh S <br/><br/>
Managing Indian brands: marketing concepts and strategies 

 - New Delhi  Vikas Publishing House Pvt Ltd  2001 
 - xiv, 487p. 
<br/><br/><label>ISBN: </label>81-259-0937-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management