Rampal, S.K; Gupta, S.L <br/><br/>
Services marketing: concepts, applications & cases 

 - New Delhi  Galgotia Pub. House  2000 
 - xxi, 615p. 
<br/><br/><label>ISBN: </label>81-85989-56-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing