Rampal, S.K; Gupta, S.L <br/><br/>
Cases and simulations in marketing management 

 - New Delhi  Galgotia Pub. House  1999 
 - xi, 388p. 
<br/><br/><label>ISBN: </label>81-85989-41-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing