Berson, Alex; Smith, S; Thearling, K <br/><br/>
Building data mining applications for CRM 

 - New Delhi  Tata McGraw Hill  1999 
 - xxvii, 510p. 
<br/><br/><label>ISBN: </label>0-07-040273-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information Technology