Dyche, Jill <br/><br/>
CRM handbook : a business guide to customer relationship management 

 -  Pearson Education Asia Pvt. Ltd  2002 
 - xxiv, 307p. 
<br/><br/><label>ISBN: </label>81-7808-568-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations