Upshaw, Lynn B; Taylor, Earl L <br/><br/>
Master brand manadate: management strategy that unifies companies and multiplies value 

 - Chichester  John Wiley & Sons  2000 
 - xii, 323p. 
<br/><br/><label>ISBN: </label>0-471-35659-Y 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management