TY  - BOOK
AU  - Hodge, Sheida
TI  - Global smarts: the art of communicating and deal making anywhere in the world
SN  - 978-0471382469
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons
KW  - Cultural Communications
KW  - National characteristics
KW  - Negotiation in business
KW  - Business etiquette
N1  - $27.95; Thriving in the New Global Marketplace.
Developing a World-Based Perspective.
What Is Culture?
An American Abroad: Key Cultural Contast.
The Social Setting of International Business.
International Business Etiquette.
Who Should Go to Assure Success?
The Importance of Establishing Trust And Credibility.
Principles of Successful Cross-Cultural Communication.
Communicating across Language and Accent Barriers.
Political Ping-Pong.
How to Deal with Culture Shock.
Understanding the Gender Gap in International Business.
Negotiating across Cultural Lines.
Avoiding Temptation-Ethics Overseas.
In Conclusion
N2  - It may not surprise you to learn that seventy percent of cross-border joint ventures fail within the first three years. But did you know that the reason most commonly cited by transnational executives for this phenomenal failure rate isn't geopolitics, global competition, or economic volatility, but culture clash? As one frustrated transnational manager quipped, "How are you supposed to get all your ducks in a row when half of them think they're turtles?"

Why, despite the vast sums spent each year on cross-cultural executive training, do so many well-laid business plans continue to fall apart under the strain of cultural differences? Author Sheida Hodge finds the answer in the training itself, which typically focuses on "the ten percent of the iceberg above the surface-how to bow or shake hands,
ER  -