Mohan, Manendra, <br/><br/>
Advertising management: text and cases / 
 Advertising Management: Concepts and Cases 
Manendra Mohan 
 - New Delhi  Tata McGraw Hill  2000 
 - xi, 418 p.,  some illustrations,  24 cm. 
<br/><br/><label>ISBN: </label>9780074517802 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 MOH