Aaker, David A; Kumar, V;  Day, G.S <br/><br/>
Marketing research 

 - 7 
 - Singapore  John Wiley & Sons (Asia) Pte Ltd.,  2000 
 - xvi, 751p. 
<br/><br/><label>ISBN: </label>9971-51-389-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Research