Malhotra, Naresh K <br/><br/>
Marketing research: an applied orientation 

 - 3 
 -  Pearson Education Asia Pvt. Ltd  1999 
 - xxvi, 763p. 
<br/><br/><label>ISBN: </label>81-7808-368-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Research