Hawkins, Del I; Best, R.J; Coney, K.A <br/><br/>
Consumer behavior: building marketing strategy 

 - 8 
 - New Delhi  Tata McGraw Hill  2000 
 - xiv, 775p.+CD 
<br/><br/><label>ISBN: </label>0-07-048665-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour