Avadhani, V.A <br/><br/>
Marketing of financial services 

 - 2nd. rev. 
 - Mumbai  Himalaya Publishing House  2002 
 - xxii, 649p. 
<br/><br/><label>ISBN: </label>81-7866-322-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing