Sheth, Jagdish N; Parvatiyar, Atul <br/><br/>
Handbook of relationship marketing 

 - New Delhi  Response Books  2002 
 - xvi, 660p. 
<br/><br/><label>ISBN: </label>81-7829-104-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations