Aaker, David A <br/><br/>
Strategic marketing management 

 - Singapore  John Wiley & Sons (Asia) Pte Ltd.,  2000 
 - xiv, 330p. 
<br/><br/><label>ISBN: </label>9971-51-293-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing