Mittal, Banwari; Sheth, Jagdish N <br/><br/>
Value space: winning the battle for market leadership 

 - London  McGraw-Hill Cos  2001 
 - xii, 265p. 
<br/><br/><label>ISBN: </label>0-07-137527-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations