VanAuken, Brad <br/><br/>
Brand management checklist: proven tools and techniques for creating wining brands 

 - London  Kogan Page  2002 
 - xv, 320p.+cd 
<br/><br/><label>ISBN: </label>0-7494-3699-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management