Bruce, Margaret; Bessant, John <br/><br/>
Design in business: strategic innovation through design 

 - England  Pearson Education Ltd.,  2002 
 - xxii, 287p. 
<br/><br/><label>ISBN: </label>0-273-64374-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Management