De Bono, Edward <br/><br/>
Serious creativity: using the power of lateral thinking to create new ideas 

 - London  Harper Collins  1996 
 - 338 p.  19 cm ; Pbk 
<br/><br/> Rs.5020/- 
<br/><br/><br/>The need for creative thinking <br/>Lateral thinking tools and techniques <br/>The application of creative thinking <br/>Appendices. The lateral thinking techniques <br/>Notes on the use of the lateral thinking techniques. 
<br/><br/> Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking. 
<br/><br/><label>ISBN: </label>978-0006379583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative thinking<br/>Lateral thinking<br/>Psychology<br/>Problem solving