TY  - BOOK
AU  - De Bono, Edward
TI  - Serious creativity: using the power of lateral thinking to create new ideas
SN  - 978-0006379583
PY  - 1996///
CY  - London
PB  - Harper Collins
KW  - Creative thinking
KW  - Lateral thinking
KW  - Psychology
KW  - Problem solving
N1  - Rs.5020/-; 
The need for creative thinking 
Lateral thinking tools and techniques 
The application of creative thinking 
Appendices. The lateral thinking techniques 
Notes on the use of the lateral thinking techniques
N2  - Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking
ER  -