Morgan, Neil; Pritchard, A; Pride, R  <br/><br/>
Destination branding: creating the unique destination proposition 

 - Oxford  Butterworth Heinemann  2003 
 - xviii, 204p. 
<br/><br/><label>ISBN: </label>0-7506-4994-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism