Hoffman, K.Douglas; Bateson, John E.G <br/><br/>
Essentials of services marketing: concepts, strategies and cases 

 - 2 
 - Singapore  Thomson Asia Pte Ltd.;  2002 
 - xxi, 569p. 
<br/><br/><label>ISBN: </label>981-240-603-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing