Fill, Chris <br/><br/>
Marketing communications: contexts, contents and strategies 

 - 2 
 - England  Pearson Education Ltd.,  1998 
 - xxiii, 656p. 
<br/><br/><label>ISBN: </label>0-13-010229-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Communications