Anderson, James C; Narus, James A <br/><br/>
Business market management: understanding, creating, and delivering value 

 -  Pearson Education Asia Pvt. Ltd  2003 
 - xvii, 430p. 
<br/><br/><label>ISBN: </label>81-7808-898-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations