Brooke, Michael Z; Mills, William Ronald <br/><br/>
New product development: successful innovation in the market place 

 - New York  International Business Press  2002 
 - xxiv, 219p. 
<br/><br/><label>ISBN: </label>0-7890-1567-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Development