Smith, P.R; Chaffey, Dave <br/><br/>
e Marketing excellence: the heart of e business 

 - Oxford  Butterworth Heinemann  2003 
 - xv, 340p. 
<br/><br/><label>ISBN: </label>0-7506-5335-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic Marketing