Zeithaml, Valarie; Bitner, Mary Jo <br/><br/>
Services marketing: integrating customer  focus across the firm 

 - 3 
 - New Delhi  Tata McGraw Hill  2003 
 - xx, 668p. 
<br/><br/><label>ISBN: </label>0-07-053042-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing