Das, Naveen ed <br/><br/>
New age branding: concepts and cases 

 - Hyderabad  ICFAI, Institute  2002 
 - ix, 180p. 
<br/><br/> - 
<br/><br/><label>ISBN: </label>81-7881-137-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management