Hunt, Shelby D <br/><br/>
Foundations of marketing theory: toward a general theory of marketing 

 - New Delhi  Prentice Hall of India  2003 
 - xv, 323p. 
<br/><br/> - 
<br/><br/><label>ISBN: </label>81-203-2240-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing