Lilien, Gary L; Rangaswamy, Arvind <br/><br/>
Marketing engineering: computer assisted marketing analysis and planning 

 - 2 
 -  Pearson Education Asia Pvt. Ltd  2003 
 - xxiv, 518p. 
<br/><br/> - 
<br/><br/><label>ISBN: </label>81-297-0005-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Research