Clow, Kenneth E; Baack, Donald <br/><br/>
Integrated advertising, promotion and marketing communications 

 -  Pearson Education Asia Pvt. Ltd  2002 
 - xxvi, 638p.+CD 
<br/><br/> - 
<br/><br/><label>ISBN: </label>81-7808-961-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising