Andreasen, Alan R; Kotler, Philip <br/><br/>
Strategic marketing for non-profit organizations 

 - 6 
 - New Delhi  Prentice Hall of India  2003 
 - vii, 536p. 
<br/><br/> - 
<br/><br/><label>ISBN: </label>81-203-2259-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing