Boyd H.W; Westfall R; Stasch S.F <br/><br/>
Marketing research : Text and Cases 

 - 7 
 - New Delhi  AITBS Pub  2002 
 - XV, 816P. 
<br/><br/> - 
<br/><br/><label>ISBN: </label>81-85386-16-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Research