Pati, Debashis <br/><br/>
Branding: concepts and process 

 - New Delhi  Macmillan and Company  2002 
 - xi, 212p. 
<br/><br/> - 
<br/><br/><label>ISBN: </label>0333 93715 5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management