Kardes, Frank R <br/><br/>
Consumer behavior and managerial decision making 

 - New Delhi  Prentice Hall of India  2002 
 - xviii, 457p. 
<br/><br/> - 
<br/><br/><label>ISBN: </label>81-203-2221-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour