Ramaswamy V.S; Namakumari S <br/><br/>
Marketing management: planning, implementation and control: global perspective Indian context 

 - 3 
 - New Delhi  Macmillan and Company  2002 
 - xxxv, 748p.  - 
<br/><br/> - 
<br/><br/><label>ISBN: </label>0 333 937198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing