TY  - BOOK
AU  - Ramaswamy V.S; Namakumari S
TI  - Marketing management: planning, implementation and control: global perspective Indian context
SN  - 0 333 937198
PY  - 2002///
CY  - New Delhi
PB  - Macmillan and Company
KW  - Marketing
N2  - -
ER  -