Weinrich, Nedra Kline <br/><br/>
Hand-on social marketing: a step by step guide 

 - New Burg Park  Sage Pub, Thousand Oaks  1999 
 - x, 261p.  - 
<br/><br/> - 
<br/><br/><label>ISBN: </label>0-7619-0867-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Marketing