Kotler,  Philip <br/><br/>
Framework for marketing management 

 - 2 
 -  Pearson Education Asia Pvt. Ltd  2003 
 - xx, 363p.  - 
<br/><br/> - 
<br/><br/><label>ISBN: </label>81-7808-900-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing