Le Pla, F. Joseph; Davis, S.V; Parker; L.M <br/><br/>
Brand driven: route to integrated branding through great leadership 

 - London  Kogan Page  2003 
 - xvi, 334p.  - 
<br/><br/><label>ISBN: </label>0-7494-3797-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management