Haig, Matt <br/><br/>
Brand failures: the truth about the 100 biggest branding mistakes of all time 

 - London  Kogan Page  2003 
 - viii, 310p. 
<br/><br/><label>ISBN: </label>0-7494-3927-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management