Saxena, Rajan <br/><br/>
Marketing management 

 - 2 
 - New Delhi  Tata McGraw Hill  2002 
 - xv, 669p.  - 
<br/><br/><label>ISBN: </label>0-07-047401-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing