TY  - BOOK
AU  - Malhotra, Naresh K
TI  - Marketing research: an applied orientation
SN  - 8129702568
U1  - 658.83 MAL 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education Asia Pvt. Ltd
KW  - Market Research
KW  - Research Design
KW  - Factor Analysis
KW  - ANONA
N1  - Gratis: received from Prof.Chandrasekhar
ER  -