Wren, Bruce; Stevens, R; Loudon, D <br/><br/>
Marketing research: text and cases 

 - Bombay  Jaico Pub House  2002 
 - ix, 395p.  - 
<br/><br/><label>ISBN: </label>81-7224-991-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Research